• UNITED COLORS OF BENETTON – Series

    Brand : UNITED COLORS OF BENETTON
    Client : BENETTON Group Spa
    Concept for : the Benetton Group of Companies has put their trust into IRMA to Produce, assemble and release 6 Compilations that have been distributed and sold in more than 12.000 “United Colors of Benetton” Shops which are spread all around the world. Oliviero Toscani was the strategic brain behind the project. Each one of the sale points was equipped with a Bang & Olufsen Hi-Fi system specifically designed for Benetton, where the Shop visitors could listen to each of the Compilations at their leisure


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