In those years in Italy it rose the House Scene and the Productions of IRMA also focused initially on this genre. Since from the beginning the first international successes came: Soft House Company, Be Noir, Mozart & Master Freez and especially the world of dance hits Double Dee “Found Love”, which topped the dance charts around the world, include the number 1 of the USA Billboard Dance Charts. In the early ’90s a succession of individual productions of Dance House where playing on the Clubs and IRMA was fallow this tendency but also has begun the production of whole Albums by Artists and Groups, in particular IRMA was focus on the first Album of Jestofunk “Love in a black dimension” and on the singles extracts from it (“Can we live”, “Say It Again”, “I’m gonna love you”), the result was that it arrived at the top of international rankings. The initial musical style was then evolved into many different genres starting from Acid Jazz and Trip Hop. In regard of the Artist Albums developing, the more important were: Sarah Jane Morris, Bossa Nostra, Ohm Guru, Black & Brown, Gazzara.
Also during those years in Italy appeared the Italian hip hop scene and IRMA discovered one of the most important Artist who first gained popularity: Frankie Hi Nrg with the song “Fight Da Faida”. After on the same kind of field were also issued Albums of Colle Der Fomento, Ice One and Alta Tensione. Then in the mid 90′s IRMA was one of the labels in the world to launch the new music genre called Lounge / Chill Out, thanks to a successful series of compilations (“IRMA Chill Out Cafe”) and some Artists like Montefiori Cocktail, their distinctive sound gave birth to a new original musical genre called “Cocktail Music”. During the next years approaching to new millennium, IRMA continued to deal with the most interesting kinds of music appear on the international club scene like Drum’n'Bass, Breakbeat, Jazz House and Nu Jazz. Great attention it was also given at the Brazilian music, starting with a Band called Bossa Nostra and with their singer Bruna Loppez, than with the Album of the brazilian percussionist Dom Um Romao, than again with Band like Man Sueto, Banda Favela, Arcoris, Nu Braz and with a successful compilations series entitled “Sister Bossa” up to the first 2nd millennium year. On the 2004, finally another big international success arrived with the Brazilian Duo Kaleidoscopio, who had the highest of radio listeners as well as in Italy, in Europe and in Japan with the smash hits “Voce me apareceu”.
On the same year the first single of Max Sedgley “Happy” was released in England, and it became a hit in britain clubs first and then in all over the world, it was also chosen for the campaign song of Bacardi Rum worldwide. Then IRMA, while maintaining high quality of its catalog of music genres and so-called “Club”, has begun to publish some italian Artists like Steve Rogers Band (the historical Band of Vasco Rossi), Maler (songwriter launched by Fiorello to Viva Radio 2 and winner of the Premio Tenco), Danny Losito (former lead singer of Double Dee and enjoyed solo in two editions of the Sanremo Festival), Agnese Manganaro (songwriter whose first single was produced by Roberto Vernetti, awarded to MEI as the best Italian manufacturer in 2005), Musetta with their first Album “Mice to meet You” debuted the Italian recording industry in the January 2007 gathering rave reviews from journalists and music lovers.
From 2008 IRMA was start open to a indie music ranging from pop to rock also passing on the electro scene. In this new experience, IRMA released band like Silvia’s Magic Hands (that with the first Album “Flying saucer for recreation” and the single “A soldier’s lament” won the award of “Voices for Freedom a song for Amnesty”), Captain Mantell with “Rest in Space” (Tommaso Mantelli, voice of the band has been a new bass in the acclaimed Teatro degli Orrori); then another indie band was released: Drunken Butterfly (“L’ultima risata” soundtrack in the film by Murnau). The spring of 2010 was the time to the debut Album of the italian composer Nerio Poggi, aka Papik with “Rhythm of Life” and with the single “Staying for Good” which has been played in Italy on Radio DeeJay, RMC Radio Montecarlo, Radio 105, Radio Capital; Papik also has very good feedbacks from Japan and his approaching to have a tour there in partnership with the Blue Note in Tokio.
At the same time, IRMA released also “Around the Edges” the album of Kalweit and the Spokes, first project of Georgeanne Kalweit (former singer of Delta V) with Leziero Rescigno (Amor Fou) and Giovanni Calella, the album received good reviews by journalists and press. Regarding the Indie Rock field, IRMA released “Login” the debut album of Phinx, a young band that has received promo support by MTV Italy with the single-videos “The Gamer” and “Italian Job”, and also brought the Band to be choose for “New MTV Generation” as Artist of the month and Phinx were on the stage of the MTV Days 2011. In order to keep the old way in the jazz, soul bossa genres, part of the new IRMA’s roster are also: Aaaron Tesser And The New Jazz Affair (the second album under IRMA label) Ely Bruna (the debut album) and Nu Braz (the new album Baticumbum was released also in Brazil thru the label Dubas).
Also “I already love you”, the second album of Sara Lov (american Artist formerly known as the frontwoman of Devics duo), the album of Roberto Passera “Gringo on the rocks”, the ‘Maestro Garofalo debut album called “Coffee connection”, the Snipplers and their second job “A Year of shaking”. Nowdays the label has also released “Swing’n'Roll ‘ the second album and the Sugarpie Candymen that with their single “Tell Me Boy” has been already in the play list of the italia radios include RAI 2.
For this 2012 IRMA plan to release the debut album of Sir Frankie Crisp and Locomotif, the second album of Papik “Music Inside”, the new album of the brazilian jazz singer Ithamara Koorax and many others.